On May 24, 25, 26 and 27, exciting days were lived for motorcycling lovers when the Moto 2023 Show took place at the La Rural Fairgrounds in CABA.
More than 80,000 people attended during the 4 days of the exhibition, becoming a record call and where Benelli Argentina had an outstanding and complete participation.
With an imposing stand, Benelli took advantage of the occasion to make revelations of new models of the brand and highly anticipated by the public, such as the TRK 702 and TRK 702X, both to be marketed soon in the country.
In addition, the new Leoncino 800 Trail was unveiled and the recently launched Benelli 251S was on display, which was also the prize of an exciting raffle on the last day of the show.
To complete a notable presence at the 2023 Moto Show, the historic 750 Sei was exhibited, an emblem of the brand founded in 1911; together with the entire Benelli lineup including “La Chicharra”, the TRK 502X of the brand ambassador Virginia Guidetti who was present sharing experiences with users, recounting the different trips she made around the country with her Benelli and the upcoming challenges What is proposed.
The Benelli Argentina stand had various activities every day, such as the delivery of gifts to visitors, the stamping of the brand’s logos or the photographic opportunity to take photos on the Benelli 752S.
The brand’s clients also have an exclusive space, the Benelli Caffe, from where Italian Espresso Coffee Clinics were held with the specialist Marco Mercat and Italian Aperitifs Clinics with the renowned Diego Zelaya.
Without a doubt, the 2023 Moto Show exceeded all expectations and Benelli Argentina rose to the occasion, bringing great experiences for motorcycle lovers.
La Emilia, an Argentine commercial group with industrial capacity, celebrates 30 years as a protagonist of the local mobility market, marking a milestone in its industrial and commercial transformation, with its Argentine and entrepreneurial DNA.
It is currently associated with its own leading brands, such as Motomel, and is also an industrial and commercial representative of internationally recognized brands, such as Suzuki, Benelli and Sym, to which it provides valued development and post-sale support throughout the national territory.
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