The arrival of web 3 will end a significant change in the way that the content creators they can share and monetize their work. Unlike web 2, where centralized platforms controlled content ownership, the new one came to democratize and decentralize, allowing anyone who generates content the opportunity to find audiences and earn direct profits on their original creations.
Thus, the so-called “creator economy” has grown exponentially in recent years, mobilizing millions of dollars. The data shows this growing phenomenon: Approximately 3% of the global population is already viewing content, which represents around 240 million people.
Furthermore, around the 1% of these creators live exclusively from the income generated by their content, which means that some 80 million people around the world benefit financially from their creative work.
Blockchain: what is the tokenization of any good or service
In this sense, the Blockchain technology, along with NFTs, played a key role in this new scenario.or because they allowed, among many other things, to give guarantees of originality and traceability of the works or content created. And while NFT-based money transactions have now declined due to market volatility, the number of transactions in digital wallets is on the rise. This shows that while the speculation is true, the adoption of NFTs in various industries and services is constantly growing.
NFTs are not just limited to digital art, They can represent music, plane tickets, event tickets and certificates of authenticity, giving value and utility to this technology.
That is why, along with the understanding that the use of NFTs is much broader than art, it is important to understand that their adoption is not limited only to a young age group. A clear example of this was the sales success of the project Fancy Monas by artist Edgardo Giménez who at 80 years old ventured into a 100% original NFT art project. But also, today the great opportunity in its use appears in the field of ticketing and the generation of content for companies and organizations.
This provides the possibility of monetize and apply innovative marketing strategies. And, in this sense, I am convinced that it is through this path that the massive adoption of blockchain technology will be generated, and not through the use of cryptocurrencies.
The future of NFTs
The implementation of NFTs in various industries and services will cause people to start using them massively, because they will give new experiences and possibilities and there will be no need for technical knowledge, it will be as simple as it is today to use a credit card, where nobody knows clearly what technology is behind but everyone knows how to use it. That is why To continue on this path, it is essential to encourage greater adoption of blockchain technology. by companies to raise awareness in society about its benefits.
In conclusion, the creator economy and web 3 are transforming the way we create, share and value content. Decentralization and blockchain technology are driving a revolution that gives creators new income opportunities and a greater connection with your audience.
As more industries and services embrace this technology, we will see massive growth in Web 3.0 adoption and further democratization in the creator economy. The future is promising and there is still much to explore. and develop in this exciting field.
*CEO and Co-founder of BAG
LM
