27
Feb
Paramount has confirmed plans to merge its streaming service Paramount+ with HBO Max, creating a single, unified platform that aims to strengthen its position in the competitive streaming market. The announcement was made during the company’s latest investor call.A major shift in the streaming landscapeDuring Paramount’s first investor call since finalizing its acquisition of Warner Bros. Discovery, CEO David Ellison outlined the company’s vision for combining the two streaming services. He emphasized that the integration of Paramount+ and HBO Max will result in a more powerful platform for subscribers worldwide.“We will merge both companies’ streaming portfolios into a unified, more…