10
Apr
Sustainability has shifted from a niche concern to a mainstream priority, prompting real corporate change alongside marketing tactics that portray routine operations as eco‑friendly. Telling the difference between meaningful sustainability efforts and superficial “green marketing,” often referred to as greenwashing, is crucial for consumers, investors, procurement teams, and regulators. This article offers practical benchmarks, illustrative cases, data‑based verification methods, and clear steps to help identify which claims are credible and which are merely promotional.How genuine green marketing differs from greenwashingGreen marketing is any communication that suggests an environmental benefit. Greenwashing occurs when those communications mislead about the scale, relevance, or…