26
Jun
What is Search Engine Reputation Management? SERM, short for Search Engine Reputation Management, is an online marketing strategy that encompasses a range of activities. These activities include Search Engine Optimization (SEO), Paid Search Marketing, Press Optimization, Blogging and Social Media. Through SERM, businesses can increase their visibility in search engine results, while managing their online presence to ensure they are portrayed in a positive light. Search engine reputation management (SERM) provides businesses and websites with the tools to track activities that could potentially affect their reputations, as well as techniques to promote a positive image. To achieve these objectives, SERM…