Franchises in Córdoba: forecast a growth of 15%

Pablo Torres Trémul, CEO and Founder of the consultancy 384 Group, assured that the franchise sector is accelerating its growth rate and will continue to expand in the future. The businessman marked a milestone for the industry: 2015. That year, the institution of the new Civil and Commercial Code, surely the sector, gave it a regulatory framework and laid the legal foundations for its growth.

“From this moment on, the demand for franchises grew and the type of items began to expand,” said Torres Trémul, explaining that a decade ago “60% of franchises were fast food and gastronomy.” Currently, with the incorporation of new brands and new items to the market, gastronomy franchises represent 40% of the total.

When asked about the subject, Pablo Pascolo, founder of Centro Franchising, another consultancy focused on the sector that was at the forefront of the matter, stressed that the main cause of the format’s success lies in the fact that the franchise system “replicates a business model successful”.

Pascolo points out that “it involves less investment risk than starting a traditional business from scratch”, where everything has to be done in terms of consolidating a brand, an identity, developing the marketing strategy and positioning itself in the minds of consumers, among other aspects. .

In this sense, the franchise model means a shortcut, it “gives speed” to an investor who has some money to start a business but does not have enough time to wait for that business to evolve on its own. But it is also a valued alternative “by those who want to diversify their activities or who want to enter a business they like but are not familiar with,” says Pascolo, summarizing a possible formula for success: “With a franchise in a very short time you will to be able to operate your business, you will receive training, they will teach you the business, you will use a brand that already has a track record and presence in the market. You save time and start your own operations with a proven business”.

Córdoba is a pioneer in the country in positioning itself as a receiving destination for franchises. After CABA and the Buenos Aires territory, it is the province most chosen by international brands to start their territorial expansion in Argentina.

The arrival of McDonald’s, just over two decades ago, was followed by Burger King and Starbucks, to mention the best known. This influenced other local brands such as Grido, now a global brand, Lozada Viajes, Lapana and Junior B, at the beginning of 2000, began to be interested in the franchise model.