“No one masters marketing and the idea of entertainment like the Americans. They could even change the initials of Major for Messi, calling the league messi soccer league”, joked Román Iucht in the introduction of his sports column, in Fontevecchia modeby net tv and RadioProfile (FM 101.9).
Who is more important and better than the master Lionel Andrés Messi? He has come to miami with his family, showing postcards of his simplicity and humility.
Getting off the private plane, we saw him and his family in a beach outfit in harmony with the place where he will live. At the moment, his residence is located approximately half an hour from downtown Miami. Although Messi He also has apartments in the downtown area of this important Florida city. It was to be expected that he would opt for a slightly more secluded place to have more peace of mind.
In the last hours, we have witnessed images more related to the picturesque and urban than to football. Just after his arrival, we saw a photo of Messi leaving a restaurant with his wife, his children and his father, after having Dined with Diego Torres, one of the Argentines who recognized him. Torres not only asked for a photo, but also stole a kiss. It was a very tender image, typical of a fan’s passion for his idol.
Messi revolutionized a supermarket and a restaurant in Miami: meeting with Diego Torres and the love of the fans
And then these other images that are difficult to imagine in many parts of the world, where football is a true passion. We are going to Messi in a supermarket, where some Argentine or tourist, some child, asks for a photo. He agrees to these types of requests in a very good way, while he does his shopping, chooses vegetables and milk for his children. At that time, he can behave like an “ordinary citizen.”
Here, it seems interesting to me and we will see it over time, when he starts playing. In Miami, there are already a large number of Latinos who have turned the city into a soccer place. I am speaking not only of Argentines, but also of Venezuelans, Uruguayans, Hondurans, Guatemalans and Colombians, who knows perfectly well Messi and the dimension that he reaches as a world personality, not only as a footballer.
But what will be the reaction of the Americans? Here, if you want, we can have a philosophical thought, even sociocultural. Americans like sports that are played with their hands: baseball, basketball, football, ice hockey, as well as sports with lots of action and points, and resolution down the stretch. Therefore, they get up, buy a drink and something to eat, and return without having lost the plot of the sport they are watching.
An Argentine painted a giant mural of Lionel Messi in Albania
What will happen to them with soccer?
There may be 90-minute games without goals, they can go out and buy a hot dog and miss the only goal of the match. These details will also be something to consider, I am not saying that they will change the culture, but we will have to see how the major league soccer it tries to attract an audience in a country with 300 million inhabitants, where there is a very marked uniqueness and a great desire to watch football, but also perhaps to find something different.
In this context, Messi will be presented on Sunday and will play its first game the following weekend, the 21st, against Cruz Azul in the Mexican league, in the league cup. It is a tournament in which all the soccer teams in the United States and all those from the first division of Mexican soccer participate.
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With Messi at the helm, Inter miami They will try to change their current position as the last team in a league where there are no relegations, only prizes without punishments. In addition to Messi, the imminent agreement is also expected so that Sergio BusquetsMessi’s teammate at Barcelona, he also landed in Florida.
Jordi Alba, another of Messi’s teammates in the best days of Barça, could also summarize. Offers for Argentine players are already beginning to be heard. Newell’s rejected one for Brian Aguirre, and another appeared for 5 million dollars for Facundo Farías, a player from Colón de Santa Fe.
Little by little, a seed is being sown that will surely bear fruit in the coming months. He best player on the planet has already arrived in Miami to transform the league and make it Messi League Soccer.
FM J.L.
