Microsoft looks to encourage customers to keep buying AI as the legal landscape takes shape

Microsoft Corp. will create a program to assure customers that Microsoft artificial intelligence who buy from company cwill comply with future laws and regulationsseeking to keep customers investing in AI tools ahead of any rules that apply to the new technology are passed.

Software company will help clients manage regulatory issues derived from the AI ​​applications they deploy with Microsoft, will convene customer councils on the issues and continue their engagement with policymakers “to promote effective and interoperable AI regulation”, Microsoft said Thursday June 8 in a post.

The Redmond, Wash.-based software maker has launched a series of AI tools and products that revamped some of its best-known programs with AI technology. OpenAI, the maker of ChatGPT which counts on Microsoft as its largest investor. With both companies advocating for AI regulation, including a separate US agency to monitor the issue, and European lawmakers debating a proposed law on artificial intelligence, Microsoft wants to encourage customers to keep buying these new products as the legal landscape takes shape.

“There are legitimate documents out there about the power of technology and the potential for it to be used for harm rather than good,” Antony Cook, Microsoft vice president and deputy general counsel, wrote in the blog post.

Microsoft also said that PwC and Ernst & Young will provide expertise and advice to their AI clients on these issues.