ORM is the process of monitoring and influencing what is said about an organization, company, individual, or another entity online. It involves developing strategies to improve the reputation and public perception of an entity through the use of digital tools and strategies. ORM enables entities to engage in proactive tactics to better manage their online presence. By monitoring and responding to online content, ORM helps entities to shape public opinion and to ensure they are seen in a positive light.
Our agency specializes in providing online reputation management services to protect, monitor, improve, and manage the personal or business reputation of individuals and organizations on the web. We strive to ensure that content is highly visible in search engines, as well as making sure that any inappropriate use of the Internet does not damage the credibility and solvency of our clients. By using the latest technologies and techniques, we can guarantee our clients a safe, secure, and effective way to manage their online reputation.
We have extensive experience in over a hundred delicate cases, in over 20 countries, involving public figures hurt by the media, politicians, bankers, businessmen, and brands suffering from commercial crises or customer feedback. In all of these cases, we have achieved very positive results for those affected.
How do we do this?
Through the use of the most advanced strategies and technological tools, we manage any situation that affects digital reputation in search engines such as Google. To do this, we focus on eliminating unwanted results from articles, videos and images in visible areas of the Internet, protecting the image of governments, companies, brands and people.
Our agency offers Online Reputation Management services to protect corporate, institutional and personal brands on the Internet. We use advanced technology and our own development to measure, monitor and analyze content and opinions in the main search engines and digital media. Our constant protection service intercepts and works any negative content that appears. With over 20 years of proven experience in Online and Digital Reputation Management, we are one of the few companies in Latin America experienced in managing organizations and individuals in search engines and social networks.
The results of a Google search can have a dramatic impact on a brand, legal or natural person. Negative results can lead to a very high Click Through Rate (CTR), meaning a large number of clicks for every time the link appears in the search results. This can significantly damage the credibility and reputation of the entity being searched. In order to protect the brand, it is important to anticipate and guard against such negative content before it can have an effect.
If there are existing negative results, advanced and complex strategies and methodologies can be implemented to move those results to more internal Google pages, so they don’t have a negative impact on the Google interface of a given country (e.g. google.co.uk, google.fr, or google.es) or globally (google.com).
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