ORM can involve monitoring and responding to comments, reviews and conversations about an entity, as well as improving the visibility of positive content associated with it. The goal is to influence the public’s opinion about the organization, individual or company in a positive way.
Online Reputation Management (ORM) is about developing strategies to improve the digital image and public perception of an organization, individual or company. This involves monitoring and responding to reviews, conversations, and comments about the entity, while also helping to promote the positive content associated with it. Ultimately, the goal is to shape the public’s opinion in a favorable way.
Online reputation management agency and consultants in Boston (Massachusetts)
In our online reputation management agency, we are aware of the importance of the Internet as a medium for the dissemination of news and information, and the potential consequences of its misuse. That is why we offer monitoring, protection, improvement and management of personal or business reputation on the Internet, as well as positioning content prominently in search engines. We understand how crucial it is to safeguard credibility and solvency, and our services are designed to help achieve that.
We have extensive experience in over a hundred delicate cases, in over 20 countries, involving public figures hurt by the media, politicians, bankers, businessmen, and brands suffering from commercial crises or customer feedback. In all of these cases, we have achieved very positive results for those affected.
How do we do this?
Through the use of the most advanced strategies and technological tools, we manage any situation that affects digital reputation in search engines such as Google. To do this, we focus on eliminating unwanted results from articles, videos and images in visible areas of the Internet, protecting the image of governments, companies, brands and people.
We offer our extensive experience to individuals and companies in Boston (Massachusetts)
At our online reputation management agency, we monitor, measure and analyze the content and opinions in major search engines and digital media on the internet. Our goal is to protect and manage the reputation of corporate, institutional and personal brands. We provide a constant protection service that intercepts and deals with any negative content on the web, through our own advanced technology and a highly-skilled team for data management and interpretation. We are one of the few companies in Latin America with more than 20 years of proven experience in digital and online reputation management for individuals and organizations, both in search engines and social networks.
The results of a Google search can have a dramatic impact on a brand, legal or natural person. Negative results can lead to a very high Click Through Rate (CTR), meaning a large number of clicks for every time the link appears in the search results. This can significantly damage the credibility and reputation of the entity being searched. In order to protect the brand, it is important to anticipate and guard against such negative content before it can have an effect.
If there are existing negative results, advanced and complex strategies and methodologies can be implemented to move those results to more internal Google pages, so they don’t have a negative impact on the Google interface of a given country (e.g. google.co.uk, google.fr, or google.es) or globally (google.com).