ORM is the process of monitoring and influencing what is said about an organization, company, individual, or another entity online. It involves developing strategies to improve the reputation and public perception of an entity through the use of digital tools and strategies. ORM enables entities to engage in proactive tactics to better manage their online presence. By monitoring and responding to online content, ORM helps entities to shape public opinion and to ensure they are seen in a positive light.
Online reputation management agency and consultants in Durham (North Carolina)
In our online reputation management agency, we are aware of the importance of the Internet as a medium for the dissemination of news and information, and the potential consequences of its misuse. That is why we offer monitoring, protection, improvement and management of personal or business reputation on the Internet, as well as positioning content prominently in search engines. We understand how crucial it is to safeguard credibility and solvency, and our services are designed to help achieve that.
Our expertise spans over a hundred intricate cases in over 20 countries, involving public figures, politicians, bankers, and businessmen who have been affected in their personal image, as well as brands that have endured commercial crises and customer feedback. We are proud to have achieved very positive results for those affected.
Utilizing the latest strategies and technology, we handle any situation that affects digital reputation in search engines like Google. Our primary focus is to remove unwanted results from articles, images, and videos in highly visible parts of the web, safeguarding the reputation of governments, firms, brands, and people.
We offer our extensive experience to individuals and companies in Durham (North Carolina)
Our agency offers Online Reputation Management services to protect corporate, institutional and personal brands on the Internet. We use advanced technology and our own development to measure, monitor and analyze content and opinions in the main search engines and digital media. Our constant protection service intercepts and works any negative content that appears. With over 20 years of proven experience in Online and Digital Reputation Management, we are one of the few companies in Latin America experienced in managing organizations and individuals in search engines and social networks.
The results obtained in the Google search engine can be dramatic for a brand, legal or natural person, because if the results are negative, they are very difficult to eradicate. Negative results cause a very high CTR (number of clicks obtained by a link with respect to its number of impressions in the search results) which significantly damages the credibility and reputation of the affected persons or brands. Therefore, it is very important to protect, take care and shield the brand before these negative contents can affect us.
If negative results already exist, advanced strategies and methodologies can be employed to move them to more internal Google pages, thus avoiding negative impacts on the Google interface of the country (e.g., google.co.uk, google.fr or google.es) as well as other countries or on a global level (google.com).