ORM is the process of monitoring and influencing what is said about an organization, company, individual, or another entity online. It involves developing strategies to improve the reputation and public perception of an entity through the use of digital tools and strategies. ORM enables entities to engage in proactive tactics to better manage their online presence. By monitoring and responding to online content, ORM helps entities to shape public opinion and to ensure they are seen in a positive light.
Our agency specializes in providing online reputation management services to protect, monitor, improve, and manage the personal or business reputation of individuals and organizations on the web. We strive to ensure that content is highly visible in search engines, as well as making sure that any inappropriate use of the Internet does not damage the credibility and solvency of our clients. By using the latest technologies and techniques, we can guarantee our clients a safe, secure, and effective way to manage their online reputation.
We have extensive experience in over a hundred delicate cases, in over 20 countries, involving public figures hurt by the media, politicians, bankers, businessmen, and brands suffering from commercial crises or customer feedback. In all of these cases, we have achieved very positive results for those affected.
We use the latest strategies and technological tools to manage any digital reputation crisis in search engines such as Google. Our specialized team of experts focuses on eliminating unwanted results from articles, videos and images in visible areas of the Internet, safeguarding the image of governments, companies, brands and people. With our help, we can restore and maintain a good reputation online.
At our online reputation management agency, we monitor, measure and analyze the content and opinions in major search engines and digital media on the internet. Our goal is to protect and manage the reputation of corporate, institutional and personal brands. We provide a constant protection service that intercepts and deals with any negative content on the web, through our own advanced technology and a highly-skilled team for data management and interpretation. We are one of the few companies in Latin America with more than 20 years of proven experience in digital and online reputation management for individuals and organizations, both in search engines and social networks.
The results obtained in the Google search engine can be dramatic for a brand, legal or natural person, because if the results are negative, they are very difficult to eradicate. Negative results cause a very high CTR (number of clicks obtained by a link with respect to its number of impressions in the search results) which significantly damages the credibility and reputation of the affected persons or brands. Therefore, it is very important to protect, take care and shield the brand before these negative contents can affect us.
If there are existing negative results, advanced and complex strategies and methodologies can be implemented to move those results to more internal Google pages, so they don’t have a negative impact on the Google interface of a given country (e.g. google.co.uk, google.fr, or google.es) or globally (google.com).
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