What is Search Engine Reputation Management?
SERM is a strategy focused on monitoring and managing the reputation of a company or individual on the web. It involves tracking and analyzing what people say about a business online, such as on search engines, social media sites, and other websites. This is done to help organizations to reduce or remove negative content and create a positive online presence, so that their customers don’t encounter any unwanted content. SERM is a way to actively manage what people view when they search for a business or individual in order to preserve a positive impression.
Through Search Engine Reputation Management (SERM), businesses and websites can be proactive in monitoring and managing their reputations. Strategies can include SEO, Paid Search Marketing, Press Optimization, Blogging, and Social Media, to help ensure damaging activities are swiftly responded to, and positive activities can be amplified to help build or maintain a good reputation. SERM allows firms to be aware of and take control of their reputations, with the power to ensure negative activities are minimized, and positive activities are highlighted.
Why is SERM important?
ReviewTrackers data indicates that 94% of consumers are deterred from engaging with a business after reading a bad review – an impressive statistic that supports the importance of consistently monitoring and nurturing your online reputation. Here are the key reasons why such effort is worthwhile:
– Your company’s market value is directly dependent on its reputation.
– Many people make their opinion on whether to engage with an individual or a brand after searching online.
– Given the immense popularity of review sites across the web, people are likely to read what their peers say about you before forming an opinion.
Search Engine Reputation Management in Baton Rouge (Louisiana)
Our experts are dedicated to making sure your online reputation looks its best to potential customers. It’s essential to be aware of your online presence – not having knowledge of what’s being said on the web isn’t just irresponsible, it can be detrimental to your business. Monitor and take action to protect your reputation and ensure success.
How does SERM Work?
Once a brand loses reputation, steps must be taken to restore its standing. People ask if they can alter their Google reputation and the answer is “yes”. Our firm helps brands rebuild their image through online reputation management strategies. Through search engine reputation management, we aim to influence a positive perception of the brand. SERM is multi-faceted and involves SEO, social media, content marketing, and PR. Here are some of the steps we take to achieve this:
- Optimizing website content
- Creating positive content about the brand
- Spreading the content through influencers
- Using SEO tools to reach the right audience
- Building relationships with customers
- Disputing negative feedback with facts
1.- Proactive Monitoring
To ensure the highest level of protection and improved reputation on the Web, proactively monitor your presence online. Utilize search engines to keep track of how your company is perceived, review blogs, read feedback and ratings from other various platforms. Over time, make sure you are present wherever your customers are engaging online. This approach will enable you to pick up and quickly address any pressing questions or concerns of customers – this can help to eliminate potential negative feedback.
2.- SERP Cleansing
A SERP (Search Engine Result Page) cleanse is a practice used to remove any unfavorable results from the pages of a search engine. In order for this to be successful, you must optimize at least the top ten search Results for your company name. Creating fresh content such as media coverage, reviews, testimonials, and guest posts is key to an effective SERP cleanse.
3.- Improve SEO
To improve SEO, it is important to:
- Analyse the existing website backlinks and work on improving their quality
- Detect and fix any broken links within the website
- Develop a content strategy and generate high-quality content
- Use relevant keywords which better target the target audience
- Optimize page and images for mobile and desktop search
- Improve page loading and response speed
In order to improve your website’s SEO, it is essential to analyze the current backlinks and work on improving their quality. Additionally, detecting and addressing any broken links within the website is important to ensure that users have an optimal experience. Furthermore, a content strategy should be developed to create and publish high-quality content on a regular basis and using relevant keywords to better target the desired audience. Moreover, pages and images should be optimized for both mobile and desktop users while improving page loading and response speed.
4.- Respond to Negative Content
When dealing with negative feedback on consumer forums or review platforms, it’s important to reach out to the unsatisfied customer in order to address their concerns and rectify the situation. Let them know their voice has been heard and apologize for any negative experience they may have had. Responding promptly and courteously to negative customer feedback can help to win back the goodwill of those unsatisfied, potentially promoting customer loyalty and a positive opinion of the company. Proactive monitoring of consumer forums and reviews can help to ensure any negative opinions are heard and addressed, and can ultimately save your brand’s reputation.
5.- Social Media Presence
Social media is a valuable tool to boost your audience, leadership and trust. Not only does it provide a platform to connect with your customers, but it can also substantially improve your presence on SERPs. Generating positive mentions and feedback of your business on social media will have a large-scale impact on search engine rankings. The more engagement you are able to gain through social media, the more trustworthiness search engines can assign to your brand.
6.- Push Positive Content
Social media can significantly expand your audience, build your leadership profile and increase trust. It provides a direct line to customers and a great opportunity to showcase your business. Through positive user feedback and interactions, you can significantly boost your presence in search engine rankings. Generating interest and engaging with followers on social media allows search engines to put more trust in your brand. All of this adds up to make your business more visible, reach more people and be sure of the authority of your message.
Conclusions for SERM
Getting started with SERM is easy when you take cognisance of a few key things. First, it’s important that you monitor your online and offline presence – this helps you protect your reputation. Additionally, it’s essential that you foster a good online presence through active social media, helping you build and maintain relationships with your customers. Finally, don’t forget to pay attention to customer feedback – responding to both positive and negative comments can win you trust and respect. If you need extra support, the Search Engine Reputation Management experts at our networks of agencies have worked on projects in more than 30 countries and counting.