What is Search Engine Reputation Management?
SERM stands for Search Engine Reputation Management, and it involves a variety of strategies and tactics to help you manage your online reputation. These include Search Engine Optimization (SEO), Paid Search Marketing, Press Optimization, Blogging, and Social Media. By utilizing SERM, you can ensure that you have a positive presence on the web, and that your brand is properly represented.
Through Search Engine Reputation Management (SERM), businesses and websites can be proactive in monitoring and managing their reputations. Strategies can include SEO, Paid Search Marketing, Press Optimization, Blogging, and Social Media, to help ensure damaging activities are swiftly responded to, and positive activities can be amplified to help build or maintain a good reputation. SERM allows firms to be aware of and take control of their reputations, with the power to ensure negative activities are minimized, and positive activities are highlighted.
Why is SERM important?
The ReviewTrackers data shows that 94% of buyers are influenced by negative reviews and won’t do business with the related company. It is therefore essential to manage your online reputation, due to these three factors:
– Your company value is tightly bound up with public opinion.
– Many customers chose whether to engage with someone or an organization depending on what they learn when searching online.
– An increasing number of review sites on the web demonstrates that consumers check out what other people have said before communicating with a brand.
Search Engine Reputation Management in Kansas City (Kansas)
Our experts are here to help you ensure your online reputation is in top condition. Through monitoring and repair services, we will help you keep the impression of your business looking its best so potential customers will view you favorably. Ignoring your online presence could prove to be disastrous for you business – never leave yourself unknowing. Let us help and take the necessary steps to protect your brand.
How does SERM Work?
Once a brand loses reputation, steps must be taken to restore its standing. People ask if they can alter their Google reputation and the answer is “yes”. Our firm helps brands rebuild their image through online reputation management strategies. Through search engine reputation management, we aim to influence a positive perception of the brand. SERM is multi-faceted and involves SEO, social media, content marketing, and PR. Here are some of the steps we take to achieve this:
- Optimizing website content
- Creating positive content about the brand
- Spreading the content through influencers
- Using SEO tools to reach the right audience
- Building relationships with customers
- Disputing negative feedback with facts
1.- Proactive Monitoring
To ensure the highest level of protection and improved reputation on the Web, proactively monitor your presence online. Utilize search engines to keep track of how your company is perceived, review blogs, read feedback and ratings from other various platforms. Over time, make sure you are present wherever your customers are engaging online. This approach will enable you to pick up and quickly address any pressing questions or concerns of customers – this can help to eliminate potential negative feedback.
2.- SERP Cleansing
SERP Cleansing requires you to focus on optimizing the top ten search results for your company. To do that, aggressively publish new content, such as reviews and testimonials, media coverage, and guest posts. This will help to ensure that negative results are minimized or removed from the first few pages of search engine results.
3.- Improve SEO
To improve SEO, it is important to:
- Analyse the existing website backlinks and work on improving their quality
- Detect and fix any broken links within the website
- Develop a content strategy and generate high-quality content
- Use relevant keywords which better target the target audience
- Optimize page and images for mobile and desktop search
- Improve page loading and response speed
In order to improve your website’s SEO, it is essential to analyze the current backlinks and work on improving their quality. Additionally, detecting and addressing any broken links within the website is important to ensure that users have an optimal experience. Furthermore, a content strategy should be developed to create and publish high-quality content on a regular basis and using relevant keywords to better target the desired audience. Moreover, pages and images should be optimized for both mobile and desktop users while improving page loading and response speed.
4.- Respond to Negative Content
Responding to negative content is critical in order to improve customer relationships, and there are several avenues to do so. Communities, forums, and review platforms offer a great opportunity to connect with an unsatisfied customer. By showing your concern and apologizing for their negative experience, you can go a long way towards appeasing and potentially influencing their opinion. However, if you are not actively monitoring the sentiment of customers, you may have to take drastic measures or risk your brand reputation.
5.- Social Media Presence
Social media is a powerful platform for building and sustaining your audience, building trust, and gaining influence. It’s a chance to connect with customers and boost your SERP positions. The higher the engagement levels on your social media, the more trustworthy your brand and website will be in the eyes of search engines. Through positive feedback and mentions of your company or brand, your ranking and online presence will be reinforced.
6.- Push Positive Content
Social media has the potential to be a powerful tool to increase your audience, strengthen your leadership and boost your trust. With social media, you have the capability to connect with your customers while simultaneously significantly elevating your visibility on SERPs. Receiving good feedback and references for your business across social media channels will have a significantly positive effect on your search engine rankings. The more engagement you are able to acquire and amplify through social media, the more trustworthiness search engines will give to your brand.
Conclusions for SERM
Supervising your online reputation is the first step to getting started with SERM and it is an important action to protect your online reputation. This means to regularly monitor your social media pages and the activities online and offline that relate to your business. Additionally, to enhance your online reputation you must be active on social media. This helps to build a strong, loyal audience. Moreover, it is critical to pay attention to the feedback and comments from your customers. You should respond to both the negative and the positive comments to show transparency and to importantly gain your customers’ trust. If you desire, our SERM experts can help you to get the best results. Our international network of agencies has worked on more than 500 projects in over 30 countries.