What is Search Engine Reputation Management?
SERM, short for Search Engine Reputation Management, is an online marketing strategy that encompasses a range of activities. These activities include Search Engine Optimization (SEO), Paid Search Marketing, Press Optimization, Blogging and Social Media. Through SERM, businesses can increase their visibility in search engine results, while managing their online presence to ensure they are portrayed in a positive light.
Search engine reputation management (SERM) provides businesses and websites with the tools to track activities that could potentially affect their reputations, as well as techniques to promote a positive image. To achieve these objectives, SERM encompasses Search Engine Optimization, Paid Search Marketing, Press Optimization, Blogging and Social Media.
Why is SERM important?
Research from ReviewTrackers shows that 94% of consumers have been dissuaded from going to a business due to negative reviews they have seen online; making it essential to pay attention to your company’s reputation. There are three main reasons why this is vital:
– Your organisation’s market value is determined by how well regarded your business is.
– Increasing numbers of users are turning to the internet to make decisions about who or what they interact with.
– People now rely on reviews from other customers to inform their choice when considering a brand.
Search Engine Reputation Management in Oshawa (Ontario)
Our experts are dedicated to making sure your online reputation looks its best to potential customers. It’s essential to be aware of your online presence – not having knowledge of what’s being said on the web isn’t just irresponsible, it can be detrimental to your business. Monitor and take action to protect your reputation and ensure success.
How does SERM Work?
Once a brand has faced reputation issues, the next step is restoring their online profile. At our company, we help brands influence a positive view of their brand through online reputation strategies. We use search engine reputation management (SERM) to manipulate the public reputation in a positive direction. SERM combines SEO, social media, and content marketing plus PR to enhance the overall online reputation of the brand. We take the following steps:
- Implement strategic content marketing and promotion on the website and various social media platforms.
- Enhance SEO tactics to encourage visibility of positive content.
- Eliminate any negative posts or content with negative sentiment.
1.- Proactive Monitoring
To maintain and improve your online reputation, you need to keep an eye on it. Utilize search engines, blogs, and reviews platforms among sources to monitor the landscape. Additionally, your company should have a presence on online platforms such as social media or forums where your customers are engaging. You should be able to answer queries and concerns before they lead to negative feedback.
2.- SERP Cleansing
SERP Cleansing requires you to focus on optimizing the top ten search results for your company. To do that, aggressively publish new content, such as reviews and testimonials, media coverage, and guest posts. This will help to ensure that negative results are minimized or removed from the first few pages of search engine results.
3.- Improve SEO
To improve SEO, you need to:
- Assess your website content, identifying weak points and opportunities to improve;
- Monitor your competition, track what strategies they are using and figure out how to beat them;
- Research the most relevant keywords for your industry, including long-tail phrases;
- Optimize content so that it’s seen as relevant to the search engine algorithms;
- Utilize backlinks, making sure they come from reliable sources;
- Periodically review and analyze your website performance to see if your efforts are paying off.
To enhance SEO, you should assess the content of your website, monitor your competition, research keywords relevant to your industry, optimize your content to appear more relevant to search engine algorithms, build up backlinks from credible sources, and analyze & review website performance regularly. Doing so will allow you to identify weak points, explore opportunities to improve, gain insights into competitors’ strategies, and track the efficacy of your efforts.
4.- Respond to Negative Content
When dealing with negative feedback on consumer forums or review platforms, it’s important to reach out to the unsatisfied customer in order to address their concerns and rectify the situation. Let them know their voice has been heard and apologize for any negative experience they may have had. Responding promptly and courteously to negative customer feedback can help to win back the goodwill of those unsatisfied, potentially promoting customer loyalty and a positive opinion of the company. Proactive monitoring of consumer forums and reviews can help to ensure any negative opinions are heard and addressed, and can ultimately save your brand’s reputation.
5.- Social Media Presence
Social media is an effective tool to foster audience growth, trust and influence. By connecting with customers, increased engagement can help build SEO rankings and online presence. Positive feedback from customers boosts reliability in the eyes of the search engines, positively impacting search engine results page positions. Fostering trust and brand awareness enhances search engine performance.
6.- Push Positive Content
Social media can significantly expand your audience, build your leadership profile and increase trust. It provides a direct line to customers and a great opportunity to showcase your business. Through positive user feedback and interactions, you can significantly boost your presence in search engine rankings. Generating interest and engaging with followers on social media allows search engines to put more trust in your brand. All of this adds up to make your business more visible, reach more people and be sure of the authority of your message.
Conclusions for SERM
Getting started with SERM is easy when you take cognisance of a few key things. First, it’s important that you monitor your online and offline presence – this helps you protect your reputation. Additionally, it’s essential that you foster a good online presence through active social media, helping you build and maintain relationships with your customers. Finally, don’t forget to pay attention to customer feedback – responding to both positive and negative comments can win you trust and respect. If you need extra support, the Search Engine Reputation Management experts at our networks of agencies have worked on projects in more than 30 countries and counting.