by What is Search Engine Reputation Management?
Search Engine Reputation Management (SERM) is an essential component of online business success. It involves monitoring and actively influencing the public perception of a company on the internet. Its ultimate goal is to effectively handle negative search results and feedback concerning the business. By monitoring the company’s presence online and undertaking appropriate measures, SERM can drastically improve an organization’s reputation and attract potential customers. In this way, it could become a fundamental component of success for businesses operating in the digital age.
Search engine reputation management (SERM) provides businesses and websites with the tools to track activities that could potentially affect their reputations, as well as techniques to promote a positive image. To achieve these objectives, SERM encompasses Search Engine Optimization, Paid Search Marketing, Press Optimization, Blogging and Social Media.
Why is SERM important?
Research from ReviewTrackers shows that 94% of consumers have been dissuaded from going to a business due to negative reviews they have seen online; making it essential to pay attention to your company’s reputation. There are three main reasons why this is vital:
– Your organisation’s market value is determined by how well regarded your business is.
– Increasing numbers of users are turning to the internet to make decisions about who or what they interact with.
– People now rely on reviews from other customers to inform their choice when considering a brand.
Search Engine Reputation Management in Tempe (Arizona)
Our reputation team specializes in monitoring and repairing your online presence. You owe it to both yourself and your business to be aware of how you’re perceived online. Ignorance can potentially cost you quite a bit – something you don’t want to risk. So stay informed and take action where necessary.
How does SERM Work?
Once the reputation of a brand is challenged, the next step is regaining the trust and support of the public. We understand what it takes to successfully guide a brand towards a favorable online view through well articulated and trend-informed online reputation strategies. At our company, we offer a suite of Search Engine Reputation Management services to manipulate and influence public perception in a positive light. SERM is a multidimensional process combining key elements of SEO, social media, content marketing, and public relations to affect online reputation recognition. Our approach involves steps such as:
- Utilizing SEO tactics to ensure constructive content is visible in search results
- Expanding your social media presence and engagement
- Creating and distributing content of excellent quality
- Utilizing multiple channels of communication with the media
1.- Proactive Monitoring
To maintain and improve your online reputation, you need to keep an eye on it. Utilize search engines, blogs, and reviews platforms among sources to monitor the landscape. Additionally, your company should have a presence on online platforms such as social media or forums where your customers are engaging. You should be able to answer queries and concerns before they lead to negative feedback.
2.- SERP Cleansing
SERP Cleansing is the practice of removing negative search engine results from the top pages. To optimize the top ten search results for your business, create new, impactful content such as customer reviews, media coverage, guest posts and other positive content about your company. Aggressively publishing this type of content can have a huge impact on your search engine results.
3.- Improve SEO
To improve SEO, you need to:
- Assess your website content, identifying weak points and opportunities to improve;
- Monitor your competition, track what strategies they are using and figure out how to beat them;
- Research the most relevant keywords for your industry, including long-tail phrases;
- Optimize content so that it’s seen as relevant to the search engine algorithms;
- Utilize backlinks, making sure they come from reliable sources;
- Periodically review and analyze your website performance to see if your efforts are paying off.
To enhance SEO, you should assess the content of your website, monitor your competition, research keywords relevant to your industry, optimize your content to appear more relevant to search engine algorithms, build up backlinks from credible sources, and analyze & review website performance regularly. Doing so will allow you to identify weak points, explore opportunities to improve, gain insights into competitors’ strategies, and track the efficacy of your efforts.
4.- Respond to Negative Content
When dealing with negative feedback on consumer forums or review platforms, it’s important to reach out to the unsatisfied customer in order to address their concerns and rectify the situation. Let them know their voice has been heard and apologize for any negative experience they may have had. Responding promptly and courteously to negative customer feedback can help to win back the goodwill of those unsatisfied, potentially promoting customer loyalty and a positive opinion of the company. Proactive monitoring of consumer forums and reviews can help to ensure any negative opinions are heard and addressed, and can ultimately save your brand’s reputation.
5.- Social Media Presence
Social media is a powerful tool to help build credibility, authority, and trust with your customers. By consistently engaging and connecting with your audience, you can significantly enhance your SERP positions. All of the positive comments and feedback that occur on your social media channels provide Search Engines with an indication of your trustworthiness and authority, resulting in improved rankings.
It’s an excellent way to continually connect with your customers and promote your brand. By actively participating on social channels, you’ll create more opportunities to engage with your target audience and gain a more positive online presence. Ultimately, this will lead to improved SERP positions.
6.- Push Positive Content
Social media is an effective mechanism to increase reach, build leadership, and increase trust. It facilitates connecting with customers and carries huge potential for improving SERP rankings. Generating beneficial sentiment and customer reviews for your business through social media contributes to greater trust placed in you by search engines. The more engagement you can earn on social media, the more trustworthiness search engines attribute to you.
Conclusions for SERM
Getting started with SERM is easy when you take cognisance of a few key things. First, it’s important that you monitor your online and offline presence – this helps you protect your reputation. Additionally, it’s essential that you foster a good online presence through active social media, helping you build and maintain relationships with your customers. Finally, don’t forget to pay attention to customer feedback – responding to both positive and negative comments can win you trust and respect. If you need extra support, the Search Engine Reputation Management experts at our networks of agencies have worked on projects in more than 30 countries and counting.
