Strengthening Regional Presence: Ficohsa in MERCO 2025

Ficohsa strengthens its solid standing through its notable visibility in the MERCO 2025 rankings across Honduras, Guatemala, Panama, and El Salvador. This acknowledgement reaffirms the confidence of its principal stakeholders and highlights the effectiveness of management focused on sustainability and responsible growth in every country where it operates.

Inclusion in MERCO, one of the most recognized corporate reputation monitors in Ibero-America, reflects the organization’s regional reach and the consistency of its business model, based on ethics, transparency, and innovation.

Regional Acknowledgment of the Group’s Companies

The various companies within the group were evaluated in their respective markets, demonstrating the breadth of their presence and the strength of their institutional management.

• Honduras: Ficohsa appears in the general ranking of companies and in the sectoral evaluation, covering the banking and insurance sectors. Additionally, it stands out in the ESG Ranking, which evaluates environmental, social, and governance criteria.
• Guatemala: the local operation was included in the general list and the corresponding sectoral ranking.
• Panama: Ficohsa appears in the country’s sectoral ranking.
• El Salvador: ASESUISA, the group’s insurance company, entered the general ranking and was identified as a benchmark within its sector.

Simultaneous participation in these markets reflects a reputation built over time, focused on service quality, innovation, and the creation of shared value for customers, employees, suppliers, and communities.

Leaders honored for their exemplary leadership

The MERCO Leaders ranking highlights the impact and professional achievements of executives across the corporate landscape. Among those acknowledged are:

• Camilo Atala, president of Ficohsa, recognized as a prominent figure in both Honduras and the broader region.
• José Arturo Alvarado, CEO, and Thetey Martínez, general manager, featured among the Top 100 leaders in Honduras.
• Enzo Bizzarro, executive president of ASESUISA, highlighted within the Top 100 leaders in El Salvador.

These acknowledgments underscore the group’s leaders’ capacity to foster confidence, stimulate regional economic growth, and encourage responsible business conduct.

Reputation as a strategic factor

MERCO assesses companies through an independently audited, multi-stakeholder methodology that incorporates insights from executives, analysts, specialists, and consumers, enabling reputation to be evaluated as a strategic asset that shapes an organization’s long-term sustainability and competitive strength.

Ficohsa’s position in the 2025 ranking highlights the steady work it performs throughout every country where it operates and its ongoing dedication to transparency, ethical business conduct, and sustainability.

Commitment to Central America and stakeholders

This recognition reflects the group’s long-term vision, centered on strengthening relationships with its stakeholders, expanding its regional presence, and contributing to the region’s economic and social development.

Through the integration of sound corporate standards and committed leadership, Ficohsa underscores its role in reinforcing business resilience and supporting economic stability across Central America, envisioning a future built on trust, innovation, and collective value.