supermarket chain Carrefour joins the world financial technology with the launch of its new virtual prepaid card. In this way, the company seeks to financially include 1 million people.
Mariana Lope, president and general manager of the Financial Services Bank (BSF)said that “with the Mi Carrefour prepaid card, We seek to provide an alternative to all people who cannot access a credit product. We promote financial inclusion within a loyalty program that will also have benefits both inside and outside Carrefour branches.” “It is designed as a scalable system, where based on the use of the prepaid card, we assume a commitment to our customers and clients: you will help build their financial history so that they can access credit”, he explained.
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The name assigned to this program is My Courageous Carrefour and is made up of the well-known Mi Carrefour Clásico, for discounts and promotions within the stores of the chain. With the inclusion of Mi Carrefour Prepaga, customers will be able to access a reloadable Mastercard card. The last level of this program is My Carrefour Credit, a Mastercard credit card.
It should be noted that for the last two cards, people will have the Mi Carrefour Card mobile application available. This It will allow you to load money, pay with QR and access promotions, coupons and discounts both inside Carrefour branches and outside them. It can be used in restaurants, entertainment and tourism, among others. Also, you can Request personal loans, contract insurance and financing in installments.
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“We want our customers to save on each of their purchases. With this new program, each level will enable different benefits and discounts that can be easily accessed through their cell phone with the Mi Carrefour Card application,” he explained. Francisco Zoroza, Director of Corporate Affairs of Carrefour Argentina.
It should be noted that, in Argentina, only 35.6% of adults have a credit card issued by a financial institution, according to a BCRA report. Likewise, it was reported that the Financial Services Bank will be in charge of carrying out the credit history of each of the people who request the Mi Carrefour Prepaid card. Depending on their individual behavior, the entity may offer them the Mi Carrefour Crédito card after a period of analysis, as well as the other products they offer such as personal loans, insurance and assistance.
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