by Meta, the company that owns Facebook, Instagram and WhatsApp, breaks into the technology market with a new social network called ‘Threads’a platform that presents Twitter-like features and that would pose a threat to the already weakened group he leads Elon Musk. “Let’s go there. Welcome to Threads,” wrote the CEO of Meta, mark zuckerbergon his Threads account, a post that racked up several thousands of “likes” in a matter of minutes.
The launch in the app stores, initially announced for Thursday, was brought forward to this Wednesday. Indeed, it is already available on the Apple App Store so that users can register, download it and learn how it works.
in the apple store Threads It is described as “the conversations app text-based Instagram”, a presentation that added to the images looks similar to Twitter”.Threads is where communities come together to discuss everything.from the issues that concern us today to those that will be a trend tomorrow”, states the description of the application in these stores.
The release of Threads comes just four months after the first echoes of the project were leaked. “We are thinking of an independent and decentralized social network for shared messages written in real time”the group said in a statement sent Tuesday to the agency AFP.
Meta had not made a formal communication about the launch of the platform, which comes just days after a new Twitter controversy. On Saturday, the main shareholder, Elon Musk, announced a limit on the number of readings accessible to users that did not go down well with tweeters, developers and advertisers. However, he later repented and canceled the measure.
The decision is part of a repertoire of changes that the tycoon implemented and that were poorly received, such as the new rules for verifying accounts through a payment or the dismissal of almost all the staff dedicated to content moderation.
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On Monday, Twitter also announced that the extension TweetDeckVery popular among regular users and companies, soon it would only be accessible through the payment and verification plan.
Meta chose not to offer Threads for the time being to residents of the European Union until the implications for the company and its products are clarified based on the new Digital Market Regulation (DMA), which came into effect at the beginning of May, according to a source familiar with the matter.
Tension between Elon Musk and Mark Zuckerberg
Weeks ago, Elon Musk and Mark Zuckerberg sparked after the executive director of Meta expressed on Instagram that he was “ready” to fight against Elon Muskafter the Tesla CEO also joked about the idea of a cage match mixed martial arts (MMA) Between both.
The origin of this fight arose when the Bloomberg economic portal revealed that, during an internal Meta meeting, “product manager Chris Cox told employees that the company believes that creators want a version of Twitter that is sanely run“.
“Creators and public figures are interested in having a sensibly managed platform that they can trust,” Cox said, a clear reference to Twitter’s troubles since Musk bought the app last year.
Although it was not the only cross between the two companies. Months ago, Musk himself declared that WhatsApp, Zuckerberg’s company’s messaging platform, “is not to be trusted.” On another occasion, Musk called Zuckerberg “biased” after revealing that the creator of Facebook only made donations to the Democratic Party of the United States.
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