Mandate: Correo Argentino’s new campaign to promote e-commerce parcel shipments

The Official Mail of the Argentine Republic SA presented “Mandate”a new advertising campaign in which it seeks to encourage SMEs, entrepreneurs and companies that sell online to follow their “instinct” and “take their business to another level”, they supported the logistical support offered by the flag mail, through its self-management parcel delivery platform and its network of more than 3,350 Paq.ar points, distributed throughout the national territory.

“We are working on a concept that is very special for all e-commerce entrepreneurs and companies, as we try to stimulate them so that they can allow themselves to dream and be encouraged to reach markets that they would never have imagined”, explained the director of Institutional Relations, Constanza Navas .

The campaign began publicly and digitally at the beginning of the month with the images of three different entrepreneurs listening to their “inner voice” and encouraging more. The creatives are accompanied by the benefit that MiCorreo has – a self-management platform for the Paq.ar service that integrates with all e-commerce-: Send yourself safe with PAQ.Ar and boost your e-commerce. For their part, the spots for both radio and television began to be shown on June 19 throughout the country.

“The actors/entrepreneurs who participated in the campaign are workers of Correo Argentino”, stated Constanza Navas and also detailed the general concept of the pieces as: “You have ideas, you have push: you have Paq.ar”, he was a thinker, developed and implemented by the Publicity area of ​​the Official Mail.

The Director of Institutional Relations explained that the idea of ​​promoting parcel delivery services came at a very special moment: “In May we exceeded millions sent through MiCorreo, which is the exclusive platform for micro-entrepreneurs. This figure is not only a record, but it is proof that we are a true strategic ally for entrepreneurs and companies that sell online”.