Mario Russo: “At one time the Juárez Celman married the Pueyrredón and now the Vaca Narvaja married the Kirchner”

Despite having collaborated in the construction of his figure, Mario Russian sees the possibilities of javier milei ahead of the next elections. “The province of Buenos Aires, which has 16 million inhabitants and 235 municipalities, it is unfeasible for someone who does not connect and articulate through a ruling party”, he explained in Fontevecchia modeby net tv and RadioProfile (101.9) the former communication adviser to the libertarian leader.

Is it true that one of the contributions you made in Milei’s campaign was to install the idea of ​​”caste”?

It was a job and I don’t know if it’s good to say it. When I met Javier, I had the initial idea not to break up with all the liberals around and generate a campaign in line with right-wing populism what is in the world One of the fundamental concepts to install this discussion and division between two antagonistic groups, on the one hand a pure healthy people and on the other hand politics, was to install the idea of ​​”caste”.

This idea is already 15 years old, but in argentina we are little fans of books And when things happen in Europe or the United States we don’t realize it. The concept was already used by Podemos in Spain, for example. I would have been more invasive, in 2021 I would have said “At the end of the 19th century, the Juárez Celman married the Pueyrredón and Today the Vaca Narvaja marry the Kirchners“. The castes and nepotism are in the sociobiological essence of the human being. We have to maintain our genes and have resources to survive. Politics is a caste that keeps the resources and guarantees their survival.

To what do you attribute the stagnation in the vote intention of Javier Milei?

I recently said that it is one thing to talk about death and another to die. When the 2021 campaign ended, I met with Marcos Penawho is at my antipodes, and he told me that it is difficult for what happened in Peru with Castillo to happen in Argentina, because the electoral system demolishes you. It seems to me that we are seeing that in a province like Buenos Aires, which has 16 million inhabitants and 235 municipalities, it is unfeasible for someone who does not connect and articulate through a ruling party.

At the time, I got together with Javier’s sister and with whom the organizer was for her, Carlos Kikuchi, and I told them that without a governing party such as the PRO could have been in 2015 within Libertad Avanza, they were not going to be able to put together the bell. Three days after the closing of lists we see that space is being dynamited. It’s a shame because I said it a year ago, then I lost the relationship and direct contact with javier milei.

Why did he walk away from Milei?

I generally have an idea of ​​the political campaigns and the construction of the candidates and When I see that things are going wrong, I prefer that they not blame me later. Although, from an economic point of view, it could have been profitable for me, with the 2021 campaign I am already satisfied. besides, in 2021 the campaign condensed what society wanted. Today the agenda goes the other way, it is “order or continuity” and I don’t think it’s the time for Javier Mileithe dollar or a change in the economy.

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Do you find a direct relationship between a decrease in votes for Javier Milei and an increase in the electorate for Patricia Bullrich?

I find a direct relationship but it’s not so linear. There is a third of the votes of Kirchnerism that could also go to Javier Milei. The concept of “populism” spread at the beginning of the 21st century to destroy the image of Chávez, Cristina, Lula, etc, but it is much deeper. is Francea third of the Melenchon votes went to Le Pen, the same happened in Italy between the 5 Star Movement and the Northern League.

The idea that someone from the left could not vote for a candidate from the right is changing and Argentina is the best place to understand it. We are facing a scenario that is a laboratory of world politics. I don’t think Javier is different from what happens with Le Pen and other right-wing populists who have received votes from supposedly antagonistic political groups and That is the interesting thing about Argentine politics.

Does this explain why the aesthetic and not the ideological aspects of the candidates end up being more binding?

Yes and I think JIn that aspect, Avier made a notable difference compared to the rest of the candidates. Durán Barba says that the era where words conveyed ideas gave way to an era where images generate feelings. Some politicians understand it better than others. Javier Milei is a unique case worldwide with his long hair, a leather jacket, screaming, etc.

IS a very interesting character from the point of view of non-verbal communication, because it broke with all the schemes and entered a very difficult age group that is between 16 and 30 years old. In 2012, she did it with a wave of people who came out on Twitter and influencers. Everything was much simpler and he understood that the concept of “caste” was going to stick. After that, it would rise to a wave of construction in the mass media and on social networks, but today it began to spread. Patricia is working much better on the concepts of order and national identity and I think that this is beginning to break something that seemed very solid. De todas formas, i think miley it has a base of 10 points that can be its hard core.

Is it an error to speak of three thirds?

The Argentine electoral system is so perverse that we will never know how many votes Javier has, but I think It should be close to Massa’s votes in 2015, around 20 points.. It is very difficult with the province of Buenos Aires and the elections in the other provinces where he will have little support.

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Does the fact that Argentina is a federal country hinder the emergence of candidates without a political structure?

Yes, that is why it is impossible to compare ourselves with a country like Peru. One of the most complex situations we have is that we do not trust that they are the tickets in the dark room. It is decadent and is part of the characteristics of the country. Of the 10 dancing politicians in the country, 9 are from the city of Buenos Aires. That is what needs to be discussed.

It is aberrational that federalism is possible when the media put porteños every day and in the province of buenos aires you have to vote porteños. This is a fourth-rate country ruined by the porteños, the worst presidents in history are from the city of Buenos Aires. I’m from White Bay And it seems to me that maintaining that the resources of the province go to the greater Buenos Aires to compete electorally with the city of Buenos Aires and destroy the interior of the province, is one of the most aberrational things in recent years.

Milei is also from Buenos Aires…

I already told him that I will never vote for a porteño.

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