Massa and Wado de Pedro are the ministers with the most digital prominence on the networks

The head of the Economics area, sergio masaand the interior Eduardo “Wado” de PedroThey are the ministers with the most digital prominence in the networks and the web, according to an analysis of scidata.

These are the two Executive officials who sound like potential presidential candidates for this 2023 waiting for the decisions of Alberto Fernández and Cristina Kirchner in the Frente de Todos.

Using the social media listening research technique on Twitter, Facebook, Instagram and Google, between August 2022 and February 2023, 33,718 Twitter posts were analyzed (which issued 3,614,355 mentions, citations or retweets), 10,497 Facebook posts and on Instagram 5,997 posts and 2,789 reels.

In the study, Diego Corbalán, director of Scidata, analyzed that “of all the ministers that make up the national cabinet, two cut themselves off from the rest and are precisely those on which they build a thousand speculations about their political-presidential futures“.

The digital prominence is that both officials are the ones that achieved the highest volumes of mentions on social networks (Twitter) and Web searches (Google).

In the case of Massa, “a key piece in the integration and support of the Frente de Todos, he has been leading the digital role since he took office as minister in August 2022.”

From September of last year to February 2023, Massa maintains average mentions and searches above 30%, with peaks of 44% in November 2022, the report explains. The average of the last quarter gives Sergio Massa a 33.6% digital role, well above the rest of the ministers.

Massa and De Pedro are followed Agustín Rossi, Victoria Tolosa Paz, Aníbal Fernández and Santiago Cafiero.

Alberto Fernandez in the networks, with a negative balance

“When analyzing the digital reputation of the management of Alberto Fernandezmeasuring positive and negative mentions in social networks, the balance continues to decline month by month“, information. At the close of February 2023, the reputation returned 40% negative against the negative 29.1% of January.

The new drop in the government’s digital reputation in the second month of the year is the second most pronounced since November 2022, and refers to the worst average of August last year, after the resignation of Martín Guzmán, the skyrocketing of the dollar and the Political clash with her society in the Frente de Todos, Cristina Kirchner.

Accompanying these digital reputation values ​​in red, the metrics of the official Casa Rosada accounts once again show problems during this first stretch of 2023.

is Twitter@CasaRosada drops from the average of 90 retweets in January to just 6 in February, a drop of around 60%.

is FacebookThe official account of Balcarce 50 registered a drop of 48% in February, going from an average of 105 shared posts in January to only 66 in February.

Finally, in instagram@CasaRosada drops from an average of 1,205 likes in January to just 560 in February, a drop of the order of 54%

Along these lines, during February, on Twitter, the dialogue on the management of alberto fernandez stock baby negativity above 73%with a strong anchorage in the questioning of the skyrocketing inflation and the management of the public debt of the State.

“Shit”, “criminals” and “disaster”were the more present hate terms in the conversation about the Peronist government during the second month of 2023. It is that 73.2% view the Executive’s management negatively, while only 26.8% view it positively.

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