Nico Occhiato, from the Combate participant to the creator of a streaming phenomenon

Born on Christmas Day, 30 years ago in the town of Villa Luzuriaga, Nicholas He was always characterized as a restless person. Finding her vocation took time and different experiences that remained on the road as a nice memory. Today is protagonist of a social phenomenon that many seek to imitate.

Three decades ago, social networks did not exist and it was totally unimaginable to think of an audiovisual channel other than traditional television. He took his first steps as a participant in a cycle of games called combat. He then went through driving we have wifi is KZO up to the most recent in teleph scam the last passenger.

occhiato he always sought to differentiate himself and ended up achieving it when he stopped thinking about the minute by minute of the small screen, to create your own channel with a programming, today, super successful. That’s when she was born luzua platform that can be seen on any device from various social networks.

What is LUZU TV, the channel founded by Nico Occhiato and which revolutionized the way content is consumed

Bringing the first letters from his hometown, Nicolás set up his own medium and positioned it as one of the most emerging at the moment. Thousands of people connect daily to see the programs presented by the Luzu grid, but the viralization of fragments that are uploaded to the networks.

Top-level figures choose this format to go to present movies, albums or simply have a participation through an interview. recently his own william francella He was in Before anyoneprogram hosted by diego leuco, and explained that at the release of his latest film, the production would rarely, in his press activities, sit in the Occhiato studio because of the high audience levels. Regardless of having his daughter, Juana Francellaamong the Leuco team.

While television is going through a difficult time and the costs are too high when it comes to producing, this content alternative was installed with the idea of ​​providing entertainment in another way. After Luzu, other platforms arrived that seek to establish themselves and repeat the success of Nicolás.

In an interview, the former Combate explained what his goal was and stated: “Actually it is neither radio nor TV, it is a hybrid, it is a live streaming with cameras with a production that works at the channel level, with a demand that I learned on television”. First in a smaller department and now with a much larger place, the streaming platform does not stop growing and in each program, the huge number of people connected is surprising and a lot.

Young people, some faces that have been getting to know each other in recent months, influencers unafraid to say what they think, and situations that aroused controversy in the traditional media. In this way, Luzu found its place in the homes and workplaces of thousands of users. Scam super everyday topics and opinions that any young person or adolescent could have.

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here political correctness does not count and makes the user part of the debate table and feel identified with some of the positions taken by the program participants. The producer, the director, the community manager, who operates, all are part of the product and add to the opinions that emerge daily.

What seems messy is very well thought out, what is relaxed has an innovative structure that makes the difference. The aim is to “create a space that connects and enhances the different cultures, positively impacting our community”, as defined on its website.

JFJ/ED