01
Jun
In the world of fashion and luxury brands there is what is known as "selective extravagance", but what is this concept and what does it refer to. For this reason, this medium spoke with the specialist in luxury and premium marketing, Maria Ezcurra, who explained that "this of making thoughtful but very expensive consumptions". "This phenomenon skyrocketed post-pandemic, it has to do with a consumer profile that said "I want to make my wishes come true" and that desire may be to go to a 5-star hotel somewhere on the planet", asserted the interviewee. This consumer, according to Ezcurra, "You…