The 2023 comes with great challenges for companies, especially for Small and Medium (SMEs). Added to a challenging economic context, this year they will have to face acConsumers with financial anxiety. The data shows that, 7 out of 10 Argentines are concerned about inflation and the increase in the cost of living. In turn, more than 80% expect companies to show empathy with their customers, that is, to recognize the challenges they are personally facing.
On the 12th, the INDEC publishes inflation: Do the private sector expect a slowdown in prices?
The data corresponds to a VisualGPS study (a iStock research program). For the study and report, market surveys that capture the sentiment of small business customers around the world, their own search and download data from their website, image testing, and the analysis of a group of experts in creative research and analysis were combined for the study and report. visual and consumer trends.
“Visual communication will be critical for small businesses to truly connect and meet the changing demands of their customers,” said the Dr. Rebecca Swift, Global Head of Creative Research at iStock.
“We know that 3 out of 4 people make purchasing decisions based on the visual content they consume, Thus, it is important that businesses pay special attention to the type of images and videos they use to market their products and services this year.”
A critical context for pockets
The same constitutive study that the current economic context is not only coming out of people’s pockets, but is also generating a price on people for the everydayeither
The 87% now prefer to celebrate the emotional rewards of the small moments in life that make them happy, instead of waiting to celebrate big milestones, how to buy a house
Prepaid and the other increases that are to come
Thus, people are more likely to engage with content that portrays accessible experiences driven by the here and now.
Another important point to note is that inflation is already changing the purchasing habits of Argentines.
For example, according to iStock search and download data, after the pandemic, fThe influence of online shopping was very visible where most of the images and videos showed online shopping..
What will happen to physical sales in 2023?
However, by 2023, lThe retail and e-commerce industry projects a rebound in purchases in physical locations already whate people will probably avoid shipping costsbuy everything in one trip, or even just as a reason to get out of your house.
Therefore, to visualize authentic shopping experiences, showing in-person scenarios will continue to be important and they will need to maintain a contemporary feel, such as showing a person using their phone to compare items in the store.
The Big Issue: Financial Security
Finally, considering that the study explains that 3 out of 5 individuals worldwide want more financial security In their lifes, there is an expectation that companies will recognize this, Therefore, the recommendation is to visualize proactive care for people who are currently experiencing anxiety and financial stress, as well as prioritizing empathy and well-being as the protagonists of visual communication to build trust with their clients, connect with them, and promote engagement. perfect scenario to solidify your sales.
LR
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