boosts

The symbol was on the back, above the numbers. Messi dribbled, Di María ran, Dibu saved, but the 68,000 people who were in the Beijing Workers' Stadium – plus the millions who followed the game on television and their phones – enjoyed this detail that was given for the first time in history: read the surnames of the soccer players of the world champion Argentine team in Mandarin Chinese. It was not a gesture to ingratiate himself with the public, but a great business: thousands bought the shirts that Adidas shot to the world in the friendly of the National…